We have gathered documented case studies of Latin American initiatives where cinema shows its power as a driver of change. Here you’ll find complete campaigns, detailed through their essential components: strategies, outreach materials, impact data, and lessons learned.
How does cinema become a driver of change?
Through impact campaigns—initiatives designed to ensure that audiovisual works go beyond the screen and generate concrete action. These campaigns serve as a bridge between the filmed story and its ability to:
Document realities with cinematic rigor
Mobilize and shift deeply rooted social perceptions
Influence public policy and decision-makers
What makes this approach relevant is its dual strength: the narrative power of cinema combined with proven advocacy methodologies. In the Mediateca, each campaign is shared with full transparency—not just the final result, but also how it was carried out and the insights it generated.
The themes that shape our archive
These thematic pillars organize the Mediateca’s case studies according to the core issues they address. They are not abstract categories—each one reflects concrete challenges that Latin American impact cinema has helped to bring to light and transform.
